+51%

brand share

+2%

category spend

Client:

Spoon Cereals - Granola

Test:

Packaging change effect of pick-up rate in

Objective:

  • Justify ROI
  • Identify brand and category benefits

How:

  • 1,500 shoppers participated in under a week
  • We compared two packaging options against in-store sales

Discovery:

Tests predicted that one of the new packaging options would result in a 51% increase in sales for Spoon and a 2% increase in sales to the category:

on-share neighbours would lose value share as shoppers are attracted by Spoon’s new packaging.

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