+12%

category spend

+9%

quicker shopping trip

Client:

Multinational brewer - beer brand

Test:

Test signage communications in a fast growth, rapidly changing category

Objective:

Identify how signage drives value into the category

    How:

    We compared education-led, brand-led and category-led options

    Discovery:

    • All signage options drive value into the category
    • Brand-led messaging performs the best

    Share this:

    Results:

    Without Signage
    Branded Signage
    Category Signage
    Spend Per Customer (£)
    10.75
    12.05
    11.55
    3.4
    3.50
    3.54
    3.3
    3.1
    3.47
    82
    75
    89
    Average Duration (secs)
    Units Per Customer
    Average Price Per Unit (£)

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