Our focus is impact on the bottom-line and the real-world outcomes of the decisions you need to make today.
We also saw that research tech was heading towards 3D VR which, for us, is “flaky” (try to act natural, grandma). It provides a wow factor that clearly looks good in presentations, but lacks the quality of usefulness.
So what we craved was insight - genuine, usable, actionable data - which we can use to answer the perennial questions “what will shoppers do?” and “what should I do next?”
For us, and the industry, a better tool would be simple, fast, and usable, but most of all it needed to be accurate.
And we knew that to get closer to accurate predictions, there had to be a better way.
And so we (a software engineer and retail analyst) had an idea…and VST was born.
We’re building an AI solution for EPOS and customer data to bypass testing (not yet, on the way) and we’re working with data streams provided by some of the world’s biggest retailers to achieve just that.