95% of FMCG sales happen offline...
...yet all the technological progress has happened online
Virtual Store Trials brings split testing to retail.
Quickly and robustly discover which on-shelf scenario produces the best outcome for your brands and the category.
This, our first technology product, is fully operational and informing decisions in major retailers now. If you'd like to have a conversation about how you can benefit - contact us
Next, we're working on a product that enables brands and retailers to better utilise this valuable, and often overlooked, data source.
When planograms are viewed as a set rather than discretely and shared effectively there's a huge opportunity for:
Joining up planogram data (inputs - what's on the shelf) with EPOS data (outputs - what's selling) will allow us to develop AI tools to predict the performance of any possible shelf layout, and even the best possible layout for a given set of constraints.
You can read more about this here