Virtual Store Trials

Test real life scenarios faster
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We put your retail concepts in front of real customers.

Test layouts, signage, promotions and other real world scenarios to discover which gives you the best result.

Shelf Layouts

Signage & Displays

Pricing & Promotions

Menu Layouts

The Process

  1. 1
    Together with you, we identify the different scenarios you need to analyse in your stores and questions you want answered

    Examples have included
    • 1.1
      Do your customers care more about pack size?
    • 1.1
      Do your customers care more about pack type (e.g. cans or bottles) than anything else?
    • 1.1
      Do customers find the shelf easier to shop when split by brand?
    • 1.1
      Are customers brand loyal when presented with multiple scenarios?
  2. 2
    We put together images and product details of all the permutations that need testing, including the shelf as it currently stands.
  3. 3
    The right customers to test against are chosen, these might be a panel of shoppers you already have a relationship or a separate panel that we can provide.
  4. 4
    Shoppers from the customer panel are contacted and presented with one of the possible scenarios in our online store, where we record their behaviour and which products they buy.
  5. 5
    We analyse the behaviours across the different scenarios and identify which approach is best across a number of different customer metrics.
  6. 6
    We analyse the performance of each permutation and identify which approach best fits your desired outcome, such as maximising spend or fastest customer decisions.
  7. 7
    We present the analysis and conclusions to you, so you can make an informed decision as to which range you need in your stores.
We are able to offer bespoke services to fit your needs, so please get in contact today to see how we will identify the best approach for your stores or brands.
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