We were impressed with Store Trials’ ability to rapidly and robustly turn around detailed, insight rich results.
Thanks to VST’s expertise and their access to a large panel of shoppers, I now have solid, fact based insight on which to base my actions – this will help us drive real value with our customers.
VST enabled us to answer a long standing business question on one of our core ranges quickly & effectively at relatively low cost. It is a great alternative to time and cost intensive in-store trials.
VST delivers fast, actionable insights that allow you to test the impact of different scenarios – a valuable complement to dunnhumby’s existing category management capabilities.