About us
Hi. We’re VST.
In retail, shelf space is make-or-break.
But most decisions about what goes where are still driven by gut feel, outdated data, or static planograms.
Retailers struggle to see what’s really happening in-store.
Brands fight for space with no easy way to prove what works.
And shoppers end up with shelves that don’t reflect how they actually buy.
We built VST to fix that, not with more slides or spreadsheets, but with tools that make the invisible visible.
Built to bring CPGs
and retailers onto the
same page
We started by solving the testing problem.
With Virtual Shelf Testing, brands can simulate real shelves with thousands of real shoppers, and prove what drives sales and category growth, before anything hits stores.
Then we tackled the execution gap.
Planogram Publisher turns static retailer data into a live SaaS product, giving both retailers and brands the visibility they need to align, act, and deliver at-shelf.
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Why we’re different
We’re not a research agency. We’re a product company, built by retail insiders, data scientists, and engineers who’ve lived the complexity of this space.
Because when you can finally see what’s happening on the shelf, you can do something about it.
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