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You can test anything that changes how shoppers interact with the shelf: product placement, facings, signage, pack changes, pricing, range edits, and new product launches. The virtual store mirrors real shelf layouts using actual planogram data.

We source real, category-relevant shoppers from a panel of over 1 million respondents globally. You can target by country, demographics, behaviours, or specific customer groups. Most tests use a few hundred to a few thousand shoppers depending on the brief.

VST results are validated against real-world sales performance and consistently predictive of shopper behaviour. Virtual tests deliver faster, cheaper, and more scalable insights than in-store pilots that can take months, with typical uplifts of +5–8% when used to optimise execution.

Most tests are turned around within a week, depending on the complexity of the setup and targeting. You'll get a full debrief on performance, shopper behaviour, and recommendations - ready to share with retailers or internal teams.