The planogram view you

always wanted

Planogram data always existed, just not in a way brands could use.
We turn it into live shelf views, searchable by store, showing you what’s listed, where it’s placed, and how well it’s executed, so you can fix gaps, build stronger retailer stories, and grow the category.

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Trusted by leading global brands
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Daonone  lgoo-storetrials
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Diageo  lgoo-storetrials
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Finally, see exactly what’s happening in-store and use it to your advantage.

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Instant access to real-time shelf visuals

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High-res, accurate planograms from real stores.
Browse by retailer, region, store format, or specific SKU.
See what shoppers actually see in-store.
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Built-in Planogram KPIs

Track % facings, SKU share, shelf position, and competitor benchmarks.
Compare plans by season, retailer, or format to spot opportunities.
Align internal teams and field sales with one shared source of truth.

Improve collaboration
with retailers

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Build stronger retailer recommendations based on real data.
Identify space wins, justify NPD listings, or back up trade investment.
Spot planogram changes instantly, and respond before it hits the shelves.

What our customers say

By leveraging the capabilities of Planogram Publisher, in conjunction with the comprehensive dunnhumby suite, we successfully delivered a detailed response to Tesco’s Fit for Growth brief. This approach provided planogram-level insights and ensured our recommendations were data-driven and aligned with growth objectives.
Rob Plant
Senior Category Manager Off-Trade
1/3
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Being able to filter to each individual store adds so much value both to category and sales, and also the field team to ensure the fixture is merchandised to plan.
Customer Category Manager
2/3
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We have landed a really great planogram range and experience for the customers. From the feedback I am hearing it has been a really good launch.
Buyer
3/3
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Frequently Asked Questions

What does Planogram Publisher do?

It gives your teams access to real, store-level planograms, so you can see what’s on-shelf, where your products are placed, and how execution varies across retailers, stores or regions.

Where does the data come from, and how often is it updated?

Planogram data is sourced directly from retailers and verified through field teams. It’s updated on a weekly basis so you get a live, accurate view of what's happening in-store.

Who uses it internally?

Category teams use it for range reviews and sell-ins. Shopper and insights teams use it to spot trends or issues in execution. Sales use it to prep for key meetings. Field teams use it to compare store-level compliance. Trade marketing teams use it for inventory checks, to identify retail media opportunities, visualize POS in-situ. It's cross-functional by design.

How is this different from what I get from the retailer already?

Retailers might share static planograms or incomplete data. Planogram Publisher gives you a live, searchable view across thousands of stores, so you're not relying on fragments or assumptions.

Ready to get started?

Drop us a line with any questions, inquiries or business proposals
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