Get it right before it
hits the shelves
VST builds virtual stores using real planogram data, so you can test layouts, launches, and range changes with real shoppers, and see what actually works before you commit.
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Proven to power category growth
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How it works
We recreate the shelf using your proposed changes, whether that's signage, assortment, product launches, or price.
Shoppers are pre-screened before entering the virtual environment, where they complete a shopping task, a findability exercise, and follow-up questions.
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We compare performance vs. control, highlight key behaviour changes, and show what moves the needle.
What our CPGs say
Frequently Asked Questions
You can test anything that changes how shoppers interact with the shelf: product placement, facings, signage, pack changes, pricing, range edits, and new product launches. The virtual store mirrors real shelf layouts using actual planogram data.
We source real, category-relevant shoppers from a panel of over 1 million respondents globally. You can target by country, demographics, behaviours, or specific customer groups. Most tests use a few hundred to a few thousand shoppers depending on the brief.
VST results are validated against real-world sales performance and consistently predictive of shopper behaviour. Virtual tests deliver faster, cheaper, and more scalable insights than in-store pilots that can take months, with typical uplifts of +5–8% when used to optimise execution.
Most tests are turned around within a week, depending on the complexity of the setup and targeting. You'll get a full debrief on performance, shopper behaviour, and recommendations - ready to share with retailers or internal teams.
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