We were impressed with Store Trials’ ability to rapidly and robustly turn around detailed, insight rich results.
Thanks to VST’s expertise and their access to a large panel of shoppers, I now have solid, fact based insight on which to base my actions – this will help us drive real value with our customers.
VST enabled us to answer a long standing business question on one of our core ranges quickly & effectively at relatively low cost. It is a great alternative to time and cost intensive in-store trials.
The results from VST more than justified the investment, delivering outstanding ROI, creating an excellent category argument and an uplift in sales
VST delivers fast, actionable insights that allow you to test the impact of different scenarios – a valuable complement to dunnhumby’s existing category management capabilities.