The future
of retail technology.

We’ve built a suite of retail solutions using technology, research methodologies, data science and machine learning that help brands and retailers win with shoppers.

Our SolutionsDecorative illustration of a shopper and retail technology

What we do

VST’s technology solutions are used by leading retailers and brands. We test innovation and validate new ideas, and we predict performance of what you need to do to win with shoppers both at the grocery shelf and online.

About us

Our solutions

Our flagship product, Smarter Shelf Testing, was launched in 2017, and created the ability to test in-store, without the need for a store. With unparalleled speed, ease, and accuracy of real life predictions, our virtual environments have helped leading brands and retailers successfully launch in-store changes in every major grocery retailer.

Since then, we’ve added more solutions to help our client partners.

Our solutions

What they say

“The results from VST more than justified the investment, delivering outstanding ROI, creating an excellent category argument and an uplift in sales.”

COO
Spoon Cereals

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“We were impressed with Store Trials’ ability to rapidly and robustly turn around detailed, insight rich results.”

Head of Category Development
Reckitt Benckiser

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“VST enabled us to answer a long standing business question on one of our core ranges quickly & effectively at relatively low cost. It is a great alternative to time and cost intensive in-store trials.”

Lead Insight Manager
Birds' Eye

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“Thanks to VST’s expertise and their access to a large panel of shoppers, I now have solid, fact based insight on which to base my actions – this will help us drive real value with our customers.”

Category Manager
Carlsberg

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