We help brands and retailers
win with shoppers

VST helps you see what’s on-shelf, test what could be, and deliver execution that drives category growth.
Trusted by leading global brands
Unlock insights to grow your category
Optimize in-store execution at-shelf
Power retailer range reviews and pitches

Get instant access to planogram visuals, across any store.

Planogram Publisher gives CPGs direct access to verified, store-level planograms, so you can see exactly what’s listed, where products are placed, and how execution varies across retailers.

Easy Integration
Integrates with existing planogram tools
Business-wide Value
Used by category, sales, shopper, insights, and field teams
Data Driven
Drives smarter, faster decisions about what should be on shelf

Test your shelf changes without touching a store.

VST uses real planogram data to build virtual stores, so you can test shelf changes with real shoppers and predict impact before anything hits the shelf.

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Assess the impact of range changes,
product launches, layout decisions, & more.

Explore Smarter Shelf Testing

Build, view, and share high-res fixture layouts - fast

Speed up range reviews, improve pitch quality, and simplify store compliance
Live Product Library
Create accurate planograms fast
Share instantly with your stakeholders

What our CPGs say

“VST provides 100% visibility of Co-op planograms, which we have never had understanding of before. This allows us to make bespoke space and ranging recommendations by cluster, by plan, as well as equipping our field team with the right information to drive compliance in store, ultimately driving availability for both Co-op, and Red Bull.”
Category Manager
Red Bull
"The testing clearly showed that placing Edward Baker within the premium dry segment delivered stronger penetration and incremental growth. That evidence gave us confidence in the shelf strategy ahead of launch.""We were impressed with VST’s ability to rapidly and robustly turn around detailed, insight rich results."
Senior Category Manager
Nestlé Purina
"Thanks to VST’s expertise and their access to a large panel of shoppers, I now have solid, fact based insight on which to base my actions – this will help us drive real value with our customers.”



Head of Category Development
Reckitt