We show
what shoppers
will do

With exceptional accuracy using thousands of shoppers in our virtual stores, we provide the at-shelf outcome of any assortment change.

We call this last metre thinking.

How we help

We predict performance

We validate your hypotheses, answering every possible permutation of “what if?”

We get it right

We supply you with the exact evidence you need to support the changes you want to make.

We make it clear

We show you what won’t work and what will.

We give back power

We eliminate the doubt, freeing up brands and retailers to act on their ideas and quickly find success.

We work quickly

In under a week we answer your unknowns and prove your plans for growth.

We provide value

At a fraction of the cost of an offline simulation, our tech makes it possible for you to test at every stage.

We are robust

Our process and the scale of our testing bring new levels of rigour, depth and accuracy where predictions match against results by over 96 per cent.

Who we help

Sales, Category, Marketing and Insight teams engage us at several points in their planning and decision making cycles.

We operate quickly and nimbly plugging in to your process to assist early strategic decision-making or input on later-stage tactical questions.

For Sales teams we help:

  • bring evidential support to the joint Business Plan
  • head-off a proposed delisting
  • maximise opportunities for expansion
  • create new routes to success

For Category teams we help:

  • understand shopper behaviour in "the first moment of truth"
  • assist category strategy writing
  • facilitate risk-free innovation and NPD

For Marketing teams we help:

  • prepare solid arguments for multi-territory rollout
  • provide a useable narrative that supports your goals

For Insight teams we help:

  • validate your thinking
  • strengthen your proposals with confirmed evidence
Retailers use us to determine category arrangements – separating the investments that are justified from those that make less sense.

Our clients

We've run over 130 tests and our clients have executed change in every UK grocer. Our client-base is majority repeat business with global brands across multiple categories.

"We were impressed with Store Trials' ability to rapidly and robustly turn around detailed, insight rich results."

-Head of Category Development, Reckitt Benckiser

"The results from VST more than justified the investment, delivering outstanding ROI, creating an excellent category argument and an uplift in sales."

- COO, Spoon Cereals

"Thanks to VST’s expertise and their access to a large panel of shoppers, I now have solid, fact based insight on which to base my actions – this will help us drive real value with our customers."

- Category Manager, Carlsberg

"VST enabled us to answer a long standing business question on one of our core ranges quickly & effectively at relatively low cost. It is a great alternative to time and cost intensive in-store trials."

- Lead Insights Manager, Birds Eye

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Store Trials

Virtual Store Trials
Huckletree West
191 Wood Lane
White City
London W12 7FP

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