Simplifying assortment increased shopper spend and sped up the shopping trip

Objective
‍
The retailer needed clarity on:

• Should we cut back our assortment?
• Which products can we remove without hurting sales?
• Will simplification help shoppers move faster—especially during the pandemic?

What We Tested

• 3 levels of assortment reduction
• Different brand combinations removed
• Tested with over 3,000 shoppers

Results

• +7% increase in category spend, even with fewer SKUs
• +5% faster shopping trips, showing simplification worked for both business and shopper

Let me know if you'd like a CTA version optimised for a landing page or lead gen asset.