Adding signage to shelves gets shoppers to spend +12% in craft beer

Objective

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The brand and retailer wanted to know:

• Is in-aisle signage worth the spend?
• Can we drive shopper engagement and sales?
• Will it make the craft beer aisle easier and faster to shop?

What We Tested

• With vs. without signage
• 3 different signage styles
• Tested with over 2,000 real shoppers

Results

• +12% increase in category spend with the top-performing signage
• +7% lift in shopper satisfaction, proving signage made the experience smoother and more enjoyable