How We Helped a Beer Brand Fix Availability in 30% of Stores by Spotting One Shelf Error

Objective

A core multipack SKU was underperforming, but the brand couldn't see why from the sales data alone. The work needed to answer:

• Is this a range issue, a price issue, or something on shelf?
• Which planograms are dragging performance?
• What's the fix, and how fast can it land at scale?

What We Did

• Used the multi-planogram view to identify exactly which plans were causing the decline
• Spotted that the SKU had been placed on a shelf where it couldn't be stacked, which was suppressing availability
• Built recommended planograms placing the SKU in a stackable position across affected stores

Results

• SKU moved from middle shelf to floor stack in 30% of stores
• Availability recovered across the affected estate
• Category sales increased post-change

The Impact

A problem that would have taken days to investigate across hundreds of stores surfaced in minutes. One shelf-position change recovered availability and lifted category sales. The answer to a sales decline isn't always range, price or promotion. Sometimes it's one position on one shelf.