How We Helped a Confectionery Supplier Drive +15% Value Growth in Chocolate Pouches

Objective

Chocolate pouches were underperforming versus market in a major retailer. The retailer asked key suppliers to come back with recommendations to lift total category performance. The work needed to answer:

• Where is the real category opportunity hiding?
• What range and layout changes will move the numbers?
• How fast can a supplier respond with credible, data-backed plans?

What We Did

• Surfaced category growth insights from planogram and sales data
• Built a recommended future fixture with improved range and layout
• Refined the plan collaboratively with the retailer until it was approved
• Landed the new plans in store

Results (12 weeks post range review)

• +15% value
• +12% volume
• +8% SKU count
• +1% customer penetration

‍The Impact

What would normally have taken weeks or months in legacy software took days. The supplier responded fast, with credible numbers behind every recommendation, and the retailer landed a launch they could measure against. Both sides got a better category outcome.